How to produce successful advertising (Record no. 21604)

MARC details
000 -LEADER
fixed length control field 00544 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749427019
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number FAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farbey A. D.
245 ## - TITLE STATEMENT
Title How to produce successful advertising
Remainder of title a guide to strategy, planning and targeting
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1994
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan page
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent viii,166 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title marketing in action series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element SALES PROMOTION
Topical term or geographic name as entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 14/09/1999   658.82FAR 21487 24/06/2015 15.99 24/06/2015 Sheduled Reference