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How to produce successful advertising

Farbey A. D.

How to produce successful advertising a guide to strategy, planning and targeting - 02nd ed. - London Kogan page 1994 - viii,166 p. 24 cm. - marketing in action series .

ISBN: 0749427019

Subjects--Topical Terms:
ADVERTISING
MANAGEMENT
SALES PROMOTION
MARKETING

Dewey Class. No.: 658.82 / FAR

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