| 000 | 00544 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0749427019 | ||
| 041 | _aEn | ||
| 082 |
_a658.82 _bFAR |
||
| 100 | _aFarbey A. D. | ||
| 245 |
_aHow to produce successful advertising _ba guide to strategy, planning and targeting |
||
| 250 | _a02nd ed. | ||
| 260 |
_c1994 _aLondon _bKogan page _g1998 |
||
| 300 |
_c24 cm. _aviii,166 p. |
||
| 440 | _amarketing in action series | ||
| 650 | _aADVERTISING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aSALES PROMOTION | ||
| 650 | _aMARKETING | ||
| 942 | _cSR | ||
| 999 |
_c21604 _d23151 |
||