000 00415 a2200157 4500
020 _a0761958762
041 _aEn
082 _a658.8
_bMER
100 _aMercer , David
245 _aMarketing strategy
_bthe challenge of the external environment
260 _c1998
_aLondon
_bSage Publication
_g1998
300 _c25 cm.
_aviii,325 p.
650 _aMANAGEMENT OF DISTRIBUTION
650 _aMANAGEMENT
942 _cSR
999 _c20834
_d22381