TY  - GEN
AU  - Aaker , David A.
AU  - Day , George S.
TI  - Marketing research
SN  - 9971513897
U1  - 658.83 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons,Inc.
KW  - MARKETING
KW  - MANAGEMENT
ER  -