TY  - BOOK
AU  - Kotler , Philip
AU  - Armstrong , Gary
TI  - Principles of Marketing
SN  - 9781292092485
U1  - 658.8 
PY  - 2016///
CY  - London
PB  - Pearson Education
KW  - Management - Distribution
KW  - Marketing - Philosophy and Theory
KW  - Management
ER  -