TY  - BOOK
AU  - Green,Jackie
AU  - Tones,Keith
TI  - Health promotion : planning and strategies 
SN  - 9781847874894 (hbk.)
U1  - 613 
PY  - 2010///
CY  - Los Angeles 
PB  - SAGE
KW  - Health promotion
KW  - Health education
KW  - Health Education
KW  - methods
KW  - Health Promotion
KW  - Health Planning
KW  - Models, Organizational
KW  - Policy Making
KW  - Methods
KW  - Health planning
N1  - Tones's name appears first on the earlier edition
N2  - "Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmers that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary public health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementation, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice." "Focusing particularly on the synergistic relationship between policy and education, the book are-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of 'evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes." "The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, health studies, inter-professional social care courses, and all healthcare professionals."--BOOK JACKET
ER  -