TY  - GEN
AU  - Zyman , Sergio
AU  - Brott , Armin
TI  - The end of advertising as we know it
SN  - 047142966x
U1  - 659.1 
PY  - 2002///
CY  - New Jersey
PB  - John Wiley
KW  - ADVERTISING
KW  - MANAGEMENT
UR  - www.wiley.com/business
ER  -