TY  - GEN
AU  - Clow , Kenneth E.
AU  - Kurtz , David L.
TI  - Sevices marketing: operation, management, and strategy
SN  - 8177223763
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - MARKETING-SERVICES
KW  - MANAGEMENT
UR  - www.wileydreamtech.com
ER  -