TY - GEN AU - De Mooij , Marieke TI - Consumer behavior and culture: consequences for global marketing and advertising SN - 0761926690 U1 - 658.8342 PY - 2004/// CY - California PB - Sage KW - CONSUMMER PSYCHOLOGY KW - MANAGEMENT KW - CONSUMER BEHAVIOR UR - www.sagepublication.com ER -