TY  - GEN
AU  - Farbey   A. D.
TI  - How to produce successful advertising : a guide to strategy, planning and targeting
SN  - 0749427019
U1  - 658.82 
PY  - 1994///
CY  - London
PB  - Kogan page 
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - SALES PROMOTION
KW  - MARKETING
ER  -