TY  - GEN
AU  - Alsop , Ronald
AU  - Abrams , Bill
TI  - The wall street journal on marketing
SN  - 8185274444
U1  - 658.8005 
PY  - 1986///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Management
KW  - Marketing
ER  -