TY - GEN AU - Spulber , Daniel F. TI - The market makers: how leading companies create and win markets SN - 007060584x U1 - 658.8 PY - 1998/// CY - New York PB - McGraw Hill KW - MARKETING KW - MANAGEMENT OF DISTRIBUTION KW - MANAGEMENT UR - www.books.mcgraw-hill.com ER -