TY  - GEN
AU  - Dalrymple , Douglas J.
AU  - Parsons , Leonard J.
TI  - Basic marketing management
SN  - 0471353922
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - John Wiley and Sons
KW  - MARKETING
KW  - MANAGEMENT
KW  - DISTRIBUTION MANAGEMENT
ER  -