TY  - GEN
AU  - Fifield , Paul
AU  - Gilligan , Colin
TI  - Strategic marketing management: planning and control, analysis and decision 
SN  - 0750619902
U1  - 658.8 
PY  - 1995///
CY  - Oxford
PB  - Butterworth
KW  - MARKETING MANAGEMENT
KW  - STRATEGIC MANAGEMENT
KW  - MANAGEMENT
ER  -