Principles of Marketing (Record no. 46992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092485 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 9 (RLIN) | 938 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2016 |
| Date of manufacture | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731 p. |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management - Distribution |
| 9 (RLIN) | 12554 |
| Topical term or geographic name as entry element | Marketing - Philosophy and Theory |
| 9 (RLIN) | 12555 |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 184 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong , Gary |
| 9 (RLIN) | 941 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 16/05/2016 | 13625.00 | 1 | 658.8 KOT | 84693 | 05/06/2018 | 26/02/2018 | 16/05/2016 | Sheduled Reference | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 16/05/2016 | 13625.00 | 8 | 658.8 KOT | 84694 | 01/12/2023 | 28/11/2023 | 16/05/2016 | Lending Books | 4 |