Marketing strategy (Record no. 20834)

MARC details
000 -LEADER
fixed length control field 00415 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761958762
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mercer , David
245 ## - TITLE STATEMENT
Title Marketing strategy
Remainder of title the challenge of the external environment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1998
Place of publication, distribution, etc London
Name of publisher, distributor, etc Sage Publication
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Dimensions 25 cm.
Extent viii,325 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT OF DISTRIBUTION
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 11/08/1999   658.8MER 20865 24/06/2015 2804.00 24/06/2015 Sheduled Reference