Electronic Customer Relationship Management (E-CRM):an Application of Diffusion of Innovation Theory (DOI) in Licensed Commercial Banks of Northern Province,Sri Lanka

kurunathan , Dilogini

Electronic Customer Relationship Management (E-CRM):an Application of Diffusion of Innovation Theory (DOI) in Licensed Commercial Banks of Northern Province,Sri Lanka - Mihintale Rajarata University of Sri Lanka 2018 - 113 p. 30 cm.


Electronic Commerce - Researches
Thesis - MBA
Customer Relations - Management - Researches
Commercial Banks - Sri Lanka - Researches
Management

658.812 / kAR