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Consumer behavior and culture

De Mooij , Marieke

Consumer behavior and culture consequences for global marketing and advertising - California Sage 2004 - xiv,344 p. Illustration 26 cm.

ISBN: 0761926690

Subjects--Topical Terms:
CONSUMMER PSYCHOLOGY
MANAGEMENT
CONSUMER BEHAVIOR

Dewey Class. No.: 658.8342 / MOO

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