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Optimal database marketing

Drozdenko , Ronald G.

Optimal database marketing strategy, development, and data mining - London Sage Publication 2002 - xxii,398 p. 26 cm.

ISBN: 0761923578

Subjects--Topical Terms:
ELECTRONIC COMMERCE
DATABASE MARKETING
MARKETING CHANNELS-DATABASE
MANAGEMENT

Dewey Class. No.: 658.84 / DRO

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