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Strategic marketing management

Fifield , Paul

Strategic marketing management planning and control, analysis and decision - Oxford Butterworth 1995 - xvii,317 p. 30 cm. - the CIM workbook series: marketing .

ISBN: 0750619902

Subjects--Topical Terms:
MARKETING MANAGEMENT
STRATEGIC MANAGEMENT
MANAGEMENT

Dewey Class. No.: 658.8 / FIF

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